This is encouraging news for app developers, app publishers, and anyone who plans on developing an app. But in order to be successful in this space, two things need to happen. These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before. If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps.
It sounds simple, but all too often I app owners overlook this. So before you can get people to download your app , you need to take the time to conduct the proper research.
People all over the world are using smartphones and tablets. As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well. Last year, there were more than billion app downloads.
To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies.
If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device.
Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases.
There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store.
But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible.
In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most.
Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with?
Mansoor Iqbal Updated: November 10, Tweet Share Download Report. App downloads. Game downloads. Number of downloads. Secure camera framework Enables phone manufacturers to transport camera frames in a secure manner. Site timers In addition to setting app timers, you can see how you spend your time and set daily limits for individual websites. All within the same Digital Wellbeing dashboard. Focus mode For getting in the zone and minimizing distractions. Improved provisioning tools for the work profile You can now provision directly into a work profile right from the setup wizard.
Device admin for enterprise deprecation The removal of device admin for enterprise purposes enables more private and secure offerings such as the work profile.
Separate input method for work and personal You can now use your favorite keyboard in the personal profile while IT can require a separate input method for the work profile. Suggested actions in notifications Android can now generate suggested replies and actions for all messaging notifications. And developers will be able to opt out or supply their own suggestions. New emojis Android 10 introduces 65 new emojis, including gender-inclusive designs for emoji like haircut, weightlifting and sauna.
Improved sharesheet It is now quicker and easier to share content from apps with your contacts. You can also preview content before you send it.
Adaptive Battery improvements Launched in Android 9, this feature uses machine learning to predict which apps you'll use in the next few hours and which you likely won't, so your phone only spends battery power on the apps you care about. New location controls and reminder You now have more control over how, or if, your location data is shared.
When an app asks permission to access your location information, you can now award it access all the time, while the app is in use, or deny it access.
If an app has access to location data all the time, then Android will remind you with a one-time notification. Want to change that access? Simply go to your settings. Android Emergency Location Services Android helps keeps you safe when urgent situations occur.
Google Play system updates Android devices already get regular security updates. Gesture navigation New ways to navigate around your phone without using any buttons. Go backwards and forwards, pull up the homescreen, and swipe up to see your open apps. Contaminant detection If moisture or debris is detected in your USB port, a notification will be sent to you and accessories will not function. Priority notifications With Android 10, you can organize and prioritize notifications by marking them as "silent" or "alerting".
Silent and alerting notifications are separated in the notifications bar, making it easier for you to see what needs your attention. Manage notifications It's easier to find and manage notifications Settings straight from the notifications panel. Just pull it down, scroll to the bottom and tap manage in the bottom left hand corner.
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